Veronika Opatrna

Design focused
on results

Product design

UX/UI design

Customer experience

Graphic design

I will help you get more from your website, e-shop, or app through design built on data and research. From minor tweaks to comprehensive customer journey challenges.

What I Can Help With

My Results

What I Can Help With

Improve conversions, leads, and other key metrics

Want to get more from your website or app? Together we will find where the biggest opportunities lie, what to change, and how to measure results. I will help prioritize ideas and align your team.

Enhance your existing solutions and processes

I will integrate new features or branding, identify weak spots in your design, and propose solutions. I also help set up design and research processes and ensure proper implementation with developers.

Design a new website, app, aplikaci or system

Got an idea or need a new product? We will design a data-driven solution that meets both your business goals and user needs.

Need something different? Reach out anyway, I welcome every challenge.

My Work Results

A button text change increased leads by 500%

user research

conversion optimization

data-driven

On the bank's most visited page, 80% of users dropped off after clicking the main button. By changing the wording, we increased leads by 500%.

A button text change increased leads by 500%

user research

conversion optimization

data-driven

On the bank's most visited page, 80% of users dropped off after clicking the main button. By changing the wording, we increased leads by 500%.

App redesign increased active active users by 8%, satisfaction by 11%

redesign

research

prioritization

Nonprofit Loono created the Preventivka app, which users were not returning to. It had low ratings and UX debt. Through research and redesign, we improved the app's performance.

App redesign increased active active users by 8%, satisfaction by 11%

redesign

research

prioritization

Nonprofit Loono created the Preventivka app, which users were not returning to. It had low ratings and UX debt. Through research and redesign, we improved the app's performance.

I grew my own startup to 300+ schools and 22,000 users

founding

business dev

leadership

Chatbot Numi helped children and teens find their way to mental health. I led a team of four from idea through two accelerators to launch.

I grew my own startup to 300+ schools and 22,000 users

founding

business dev

leadership

Chatbot Numi helped children and teens find their way to mental health. I led a team of four from idea through two accelerators to launch.

E-shop conversion rose by 0.5% after rapid redesign

redesign

branding

e-commerce

A handbag e-shop suffered from weak structure and responsiveness. I designed the basics of visual identity, reworked product pages and navigation. Conversion increased from 0.8% to 1.3%.

E-shop conversion rose by 0.5% after rapid redesign

redesign

branding

e-commerce

A handbag e-shop suffered from weak structure and responsiveness. I designed the basics of visual identity, reworked product pages and navigation. Conversion increased from 0.8% to 1.3%.

Homepage redesign doubled app downloads

I redesigned the website, key app flows, pricing, and company goals for an electric scooter sharing service. Homepage conversion to app downloads rose from 28% to 61%.

Homepage redesign doubled app downloads

I redesigned the website, key app flows, pricing, and company goals for an electric scooter sharing service. Homepage conversion to app downloads rose from 28% to 61%.

From UX debt to design system for a web with tens of thousands of articles

I created a design system for a psychology magazine, restructured the information architecture, and solved UX problems from filtering to paid content.

From UX debt to design system for a web with tens of thousands of articles

I created a design system for a psychology magazine, restructured the information architecture, and solved UX problems from filtering to paid content.

Two years with a whistleblowing startup: from website to pitch decks

For Faceup, I handled social media outputs, website and blog redesign, pitch decks, and email templates. The successful startup showed me the power of prioritization.

Two years with a whistleblowing startup: from website to pitch decks

For Faceup, I handled social media outputs, website and blog redesign, pitch decks, and email templates. The successful startup showed me the power of prioritization.

Testimonials

Verča naturally focuses on clients and data in every step of her work! That's why she can transform client needs into the right solutions. It's a pleasure working with her.
Jana Pocová
Product Owner of Housing tribe
Verča naturally focuses on clients and data in every step of her work! That's why she can transform client needs into the right solutions. It's a pleasure working with her.
Jana Pocová
Product Owner of Housing tribe
I was pleased that Veronika maintained her positive attitude throughout the project. Even in difficult situations, she consistently rises to challenges and finds solutions.
Jakub Rafaj
Senior Product Manager
I was pleased that Veronika maintained her positive attitude throughout the project. Even in difficult situations, she consistently rises to challenges and finds solutions.
Jakub Rafaj
Senior Product Manager
With this pace and such enthusiasm, along with her kind and empathetic collaboration style, Veronika is definitely a rising star of the Czech design scene!
Adriana Rybárová
Senior Product Designer (Mentor)
Tímhle tempem a s takovým elánem a svým laskavým a empatickým stylem spolupráce je Veronika rozhodně vycházející hvězdou české designérské scény!
Adriana Rybárová
Senior Product Designer (Mentor)
Within a few months, Veronika managed to lead a four-member team and deliver the product on time and at expected quality. She was also able to provide very interesting business insights.
Jakub Kavánek
CEO
Within a few months, Veronika managed to lead a four-member team and deliver the product on time and at expected quality. She was also able to provide very interesting business insights.
Jakub Kavánek
CEO
Verča is a great leader. She creates a pleasant atmosphere that helps all team members be more creative. I especially appreciate her empathetic and individual approach to each of us.
Marie-Klára Součková
UX copywriter
Verča is a great leader. She creates a pleasant atmosphere that helps all team members be more creative. I especially appreciate her empathetic and individual approach to each of us.
Marie-Klára Součková
UX copywriter
I enjoyed working with Verča because her ideas and attention to detail really made a difference. Thanks to her, teamwork was easy and fun. Plus, she's great to work with: positive, supportive, and always ready to help the team.
Jaroslav Struška
BE Developer
I enjoyed working with Verča because her ideas and attention to detail really made a difference. Thanks to her, teamwork was easy and fun. Plus, she's great to work with: positive, supportive, and always ready to help the team.
Jaroslav Struška
BE Developer

A few words about me

I'm a curious designer with expertise spanning business, research, psychology, product management, and graphic design. I value professionalism, reliability, and mutual enjoyment in collaboration.

I work fast, focus on results, and approach design pragmatically – a beautiful design is truly beautiful, but people use digital products not for their looks, but to accomplish their goals.

In my work, I draw on experience from startups, corporations, and founding my own business, gained over 10 years in design.

Designers carry great responsibility – every pixel has the power to make people's lives a little easier.